Exhibition Information

POLAGRA FOOD 2017

 2017/09/25
Date：2017/09/25 - 2017/09/28
Venue：Poznan International Fair Center
 
Organized by
POZNAN International Fair, Ltd.
 
The nature of trade shows is changing alongside our changing economy. They are no longer just a place where you buy or sell something. Instead, they have become a modern tool of marketing communication.
 
Trade show facts
trade shows provide a marketing message which the addressees are willing to pay for by themselves
trade shows are a commercial presentation which anyone can see and touch for themselves
trade shows are a marketing tool that ensure comprehensive communication on many levels
trade shows provide an excellent opportunity to build your company's image. In that, they are like spectacular fashion shows where the best ideas from leading firms are presented, setting trends for other market participants
trade shows are a source of knowledge and inspiration: whatever is showcased at trade fairs becomes a must, a thing to follow
 
 
Benefits from trade show participation
Comprehensive trade show presence:
tailor-made displays
spectacular new product presentations
demonstrations of product applications
customer meetings
press conferences
 
Effective return on investment:
Research from the Exhibition & Event Association of Australia shows that an average 9% investment of a corporate marketing budget into trade show participation translates into a 23% business increase.
Research from CEIR (Center of Exhibition Industry Research) and FEBELUX (Federations of Fairs and Exhibitions in Belgium and Luxemburg) shows that:
-76% of trade show guests come with definite action plans
-48% of potential transactions that are discussed at trade shows are successful without any additional effort on the vendor's part
-Cost to complete transactions that are discussed at trade shows is 56% lower than for traditional sales calls at your prospective trade partners.
 
Complete services
help from professional personnel
full trade show exhibit services: from stand construction through exhibit display arrangements and conferences to promotional or advertising campaigns
comprehensive services and top quality
 
Formalities
Application and order forms are available online on individual trade show websites
 
Matchmaking
market research, trade reports
search for prospective investors, business partners and candidates for collaboration
organisation of meetings with selected business partners
trade mission arrangements and services
assistance with marketing and promotional campaigns
organisation of meetings for the WTC Club and International Cooperation Exchanges. In 2003, matchmaking meetings were attended by entrepreneurs from 17 countries: Belarus, Belgium, Canada, Germany, Great Britain, Greece, Ireland, Israel, Italy, Kazakhstan, Latvia, the Netherlands, Russia, Slovakia, Spain, Ukraine and USA.
 
Hosted Buyers Special Programme
Months before a given trade show begins, MTP looks for potential partners and investors to co-operate with exhibitors. After that, we organise their stay in Poznań. A number of pre-arranged meetings then take place during the show to ensure your show presence is more noticeable and you need less time to reach your business partners.
 
Benefits for visitors
complete, comprehensive and neutral information
excellent comparability of offers
ability to make objective assessments
54% of visitors at trade show come to see new products or services
48% of visitors look for information
40% of visitors want to be up to date with new technologies
15% of visitors at trade shows come to establish business contacts
 
Source
Exhibition & Event Association of Australia
 
Interactive dimension
trade shows are an opportunity for a dialogue and exchange of opinions.
new customers: trade shows are where first contacts with prospective customers are made.
existing customers: trade shows help you refresh your contacts and engage in a dialogue with clients during face-to-face meetings.
old customers: trade shows provide an opportunity to renew contacts with your former customers and present new business proposals.
 
Synergy effects
Synergy effects are achieved through simultaneous use of a variety of services. Trade shows help you:
win new customers
build new customer database
strengthen customer contacts
launch new products and services
showcase and promote products
sell products
build your company image
create and strengthen your brand
build up media interest
 
Trade shows also provide an excellent venue for you to
learn about customer expectations
eeceive immediate feedback on company products
find local representatives and product distributors
showcase your products by stimulating the 5 senses of attendees
 
Trade shows and the Internet
91% of 250 surveyed CEOs of American corporations believe the Internet WILL NOT replace trade shows.
personal contact cannot be replaced (55%)
products need to be seen and discussed (35%)
answers to questions asked at trade shows are more complete (10%)
the Internet can be used as a source of trade show information:
-Company presentation in online exhibitors’ catalogues
-Year-round promotion of new products on MTP websites
(Source: International Association for Exhibition Management)
 
Benefits for exhibitors
demonstrating company market presence (opinion expressed by 83% of respondents)
presentation of new products (79%)
upholding contacts with existing customers (78%)
exchange and acquisition of information (78%)
acquisition of new customers (77.6%)
increased awareness of and improved company image (76%)
increased product knowledge (75%)
recognition of customer expectations (70%)
execution of sale contracts (64%)
influencing customer decisions (63%)
increased product awareness (58% of companies)
exchange and collection of market information (50% of companies)
recognition of customer expectations (50% of companies), influencing customer decisions (33% of companies)
execution of sale contracts (29% of companies)
(Source: Austellungs- und MesseAusschuss der Deutschen Wirtschaft - EMNID Institute Deutschland)
 
Face-to-face
87% of marketing specialists surveyed believe that direct (face-to-face) communication with customers, business partners and media representatives is a necessary element of corporate marketing strategy.
(Source: Association of Exhibition Organisers, Benchmark Research)
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